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18 — Present
Process Delivers Value
The approach
01 — Strategy
In this phase we will define how your organization wishes to be perceived by consumers. What do you want people to think about your product or service?
02 — Execution
Based on the research, strategic design solutions will be explored. Multiple routes will be presented and the selected one will be further developed.
03 — Launch
This is the phase where the launch communication plan will be developed. The key messages will be defined and tailored to the audience of the brand intact.